MBA Students in Movie Marketing MBA Students in Movie Marketing

Friday, September 16, 2011

Large corporates often introduce new products to the market. Marketing experts do a lot of brainstorming, resulting in innovative ideas. Similar is the case, whenever a new movie is released. But the film industry and the business schools have never worked together.
Minveli Media Works is producing the film, “Krishnaveni Panjaalai” to create an identity for itself in the industry. This movie which is woven around the life of cotton mill workers is in the final stages of production. For the first time in the Tamil film industry, this film is implementing the marketing strategies with the MBA students.
More than 100 students from various colleges across Tamilnadu attended the 2 day Orientation Program on the “Effective Campaigns in Movie Marketing” in Chennai on September 7th and 8th