how a machine can make you feel more of a man.

Wednesday, June 16, 2010

Women have long mocked the male obsession with fast cars, querying how a machine can make you feel more of a man.

But now scientists have found proof that sports cars really can make men feel more macho.

Going for a spin in an £80,000 Porsche sends testosterone soaring, a study found, but driving a clapped-out Toyota has the reverse effect.


Driving men wild: Fast cars like this Porsche 911 send testosterone levels soaring

The Canadian researchers said it seems that men, like peacocks fanning their tails, believe the conspicuous displays are the best way to grab a female's attention.

Writing in the journal Organizational Behavior and Human Decision Processes, they said: 'Men use their cars to advertise their wealth. They consider them as extensions of themselves: they feed them, bathe them, observe their age and nurse them.

'They believe that owning the right car is akin to possessing a powerful sexual charm that renders them irresistible to women.

'Through their lurid displays of wealth, Porsche owners signal to others that they could bear substantial financial costs.'